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Having your colour palette identified remains one of the most leveraged steps to updating one’s visual identity, personal brand and style. When you know which colours support you best, you’ve got a key to more power, connection, calm and confidence. Social media has created a refreshed appetite for colour analysis that had it’s debut buzz back in the 80’s.

How does it work? The most flattering colours for our undertones and complexions help us to communicate our personalities, our energy and spec…

First Impressions are sticky. Digitally, we are in so many places at once. Moulding your brand and key messages for every platform can be overwhelming. It’s advantageous to create consistency and ensure all of your profile pages and websites speak a similar message if not the same message. It can be confusing. Where does one begin?

Reinecke and colleagues found that people form judgements about a website in .05 seconds. This means your digital first impression is one of the keys to your personal …