Personal Brand Strategy, Media Training & Public Image Development
BE ONE OF A KIND, NOT ONE OF THE CROWD
Welcome! You may have landed here after searching for help with just one aspect of your personal communication or public image. As you browse the categories below, please consider that they're really all connected.
We all have a public image if we're representing ourselves online or in-person in any way.
First impressions are being made and it's helpful for those to lead to genuinely strong professional and personal connections. This typically requires a multi-faceted approach.
You may have met PR reps, executive coaches, stylists, marketing consultants and others who handle aspects of communications and personal branding.
The speciality I've built here over the past 20+ years is a blend of personal communication, public image development, and personal brand strategy — considered in one conversation. In my experience with clients and colleagues around the world, my hybrid specialty is a rare one so I'd be happy to explain how it may be relevant to your specific situation and goals.
If you're already interested to hear more, please send a note to request your complimentary strategy call.
Some typical reasons clients have looked to strengthen their public image and communication:
Many elements work together to tell your story and to create first impressions that intrigue and motivate your audience to take the next relevant steps.
Here are some of the most leveraged places to begin whether you're looking to make big changes or small improvements.
PUBLIC IMAGE DEVELOPMENT
Creating or refreshing your public profile to suit who you are NOW as well as your career trajectory can be the fast track to the next stage.
Anyone can develop the X-factor and have star power. It can make your path easier and help you make the difference you want to make. (No need to be an extrovert or a social media influencer.)
It's not about fame. It's about positioning, access and impact.
Your public image and your leadership presence could be one and the same.
For most, a public image that's powerful, authentic, approachable and contemporary is the ideal.
The consultation goals and pathways forward very much depend on your exact situation and plans.
MEDIA TRAINING
The way you present yourself with your voice, energy, expressions and conversation style creates an experience for you and your audience (of one or many).
It can fall flat or it can be engaging, dynamic and productive.
Stepping more into your natural communication style is so often the key to stronger presence.
Whether you're speaking in the media, on a physical stage, on a digital stage or in a small private setting, captivating your audience leads key people to take the next step.
Even one quick new connection can take you where you want to go.
Improving stage presence might mean media training, on-stage coaching or a makeover. It might mean adjusting the way you make small talk to connect with others before you dive into the presentation.
STAGE PRESENCE & PUBLIC SPEAKING COACHING
This helps you to hold the stage and own the room. It works when you know how to effectively use the parameters of your natural speaking style.
Your stage may be a big one where you speak in front of thousands at an event. You stage might also be a boardroom or a party where it would help to authentically schmooze your way into the pockets of the room where you can hold your own with the most engaging conversationalists or relate to those powerful introverts who hold the keys.
CONFIDENT PERSONAL STYLE
Style is about how we see ourselves and how we carry ourselves. Clothing and accessories simply help us to articulate the way we feel and the specific ideas we may want to communicate.
You might be in a new phase or a new situation or a new emotional state.
Your style can shift with you so that you're representing yourself with casual poise and comfort.
What we see on the outside ideally previews the real substance on the inside.
Style is significant AND it's only one piece of the important self-expression puzzle that helps you to look and feel great.
In seconds, we form impressions so it's helpful to be proud of the message we project.
Authentic visual identity that accurately reflects true personality style while communicating the messages you want to project is the ideal.
So many of my favourite clients who've continued on to media and personal branding work came into my world asking for a makeover.
It's a leveraged place to begin as it accelerates several important shifts. I'd be happy to tell you more.
PERSONAL BRAND STRATEGY
If you're a business owner, do you and your business look good together?
If you're an executive, leader or aspiring business leader, are you presenting a clear set of congruent personal brand messages in person and across digital platforms?
Your brand is about perception and the experience prompted by everything from your digital assets to your personal image to your customer service approach.
Are your brand elements reflective of your level of expertise and your position in your industry?
Do you love your photos, videos, marketing materials and the other items that carry your image and reputation? (There's more to it but this is an easy place to begin)
Request your free 30-min call to discuss with Zayna.
Private Client Programs can be in the form of consults for an individual, a workshop, corporate program or custom group training.
I'd be happy to recommend the best place for you to begin if you're interested in hearing about the possibilities.
I've designed options at different levels of investment to support you or your group in this sometimes complex area of business development.
If you'd like advice for yourself OR for your organization, any background information you can provide when you request your strategy call would be very helpful.
Zayna Rose provides personal brand strategy, media training, public speaking and stage presence coaching, personal style consulting, and public image development for executives, founders, and artists. Based in Toronto and working virtually with clients worldwide, with options to accommodate your time zone.
This virtual group program is opening later this year for Founding Members who will receive a special offer to help you sail through your media appearances, speaking gigs, content-making and sales calls like a pro. (A pro that profits from the the time spent!)
This opportunity could be for you IF you're out there networking, speaking, or selling. The focus is virtual stage presence and media performance.
Book your 15-min complimentary strategy call here to see if the membership is a fit for you.
Suite 279
Toronto, ON M5H 1J9
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