and Charisma

Confidence, Compliments and Charisma

Better style? Feel great AND look great yet keep in simple? That might be why you're here.

Style is one of the more immediately noticeable components of image-making, branding, presence and personal communication. It's scientifically proven to impact first impressions and it's a relatively easy piece to adjust.

Visual identity is significant AND it's only one piece of the important self-expression puzzle that helps you to look and feel great in any situation.

This page is about visual identity as it relates to clothing style.

For the overview of self-presentation and image development, check this out.

Good clothing and grooming style gives you what you want from it ONLY if it's built to suit your true personality essence and your vision for yourself that includes your professional trajectory.

Good clothing and grooming style gives you what you want from it ONLY if it's built to suit your true personality essence and your vision for yourself that includes your professional trajectory.


For most of us, life is not a runway show. I respect fashion. It's art and can be both inspirational and aspirational. There's value in that.

I love looking at gorgeous garments and I use fashion is some of my work but it's not the focus.

If we work together, YOU are the focus.

Everything from your personal brand to the contents of your closet should be designed to support and showcase your unique views and charms.


Whether you're a naturally "put together" person who knows what you like OR you can't find your way out of a turtleneck, you can enjoy a system that helps you feel great daily without fuss.


You don't need to dress up to look good and you don't have to look good all the time to be your most stylish and powerful self.

You can live in t-shirts and jeans for the most part of you like. Not all jeans and t-shirts are created equal of course. You've gotta know which are your "good jeans"!

Even the most casual outfit carries a message and little tweaks can make a huge difference. We can talk more about that later though!


I certainly do!

Here's my Hierarchy Of Casuals.

It's practical and helpful to have all of these levels represented within your wardrobe.

Being able to quickly reach for the exact outfit that serves the moment or the day feels amazing!


As I said at the top, style is only one piece of this important image and communication puzzle.

Our self-presentation is one of the anchors of visual expression and identity.

It's speaking for us and with us whether we like it or not so we might as well align it with our true inner essence and charm. A few other factors to consider if you want your image to represent you well:


arrowFirst impressions science gives us a brilliant advantage when it comes to forming relationships quickly, feeling fulfilled by self-expression and closing deals.

arrowYour public image is a powerful typically underused tool.

arrowBoosting your communication through style is a leveraged first move for your image development jumpstart.

Personal Style for Stage and On-Camera Speaking

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Stu McLaren

Founder of The Membership Experience . Speaker. 
Host of the Marketing Your Business Podcast 

Co-Founder of Village Impact

"Zayna knows how to make us look good. I’m so grateful for her.

I would highly recommend that all of us…if you’re going to be speaking or running workshops or anytime you’re in front of people…work with Zayna.

She makes you look awesome!"


Does your personal style fit who you are in this moment and who you're becoming?

Does it align with how you want to be seen by others (individuals, your industry, your audience?)

Do your clothes and accessories fit the lines of your body? Are you comfortable physically?


Do you feel like you look good from a 360° angle whether you're walking, sitting, giving a talk, attending a party? Are YOU the focus of your outfit?


Visual credibility means people are focused on the most important thing when they look a us in person or online. Specifically, what we have to say, what we stand for, our intentions, our energy etc.

Let's Not Forget Those Compliments!

Even those at the top of their game tell me they LOVE getting compliments on how they look.

Let's Not Forget Those Compliments!

Even those at the top of their game tell me they LOVE getting compliments on how they look.

Here's the thing:

It's not about the clothes.

If you enjoy compliments, you might have noticed the difference between "you look amazing" and "nice jacket" or "love those shoes, where'd you get them?"

Clothing, accessories and grooming are your tools.

When you use them in particular ways, they're efficient and enjoyable elements that help you create confident looks that feel luxurious to you regardless of dollars spent.

Love the way you look in the mirror.

Your definition of the style is the one that matters.

Let's define it.

_it's not about the clothes, photo and quote


I've designed experiences that suit different levels of interest and commitment/participation.

If you're feeling very intrigued, inspired or motivated to find the best set of solutions,  you can contact me and my team right here.

We can direct you to the best spot or we might book a Profitable Presence Jumpstart call.

If you know your goal, I'll support you. Maybe want to simplify style.

Maybe you want to elaborate on your style.

Maybe you feel like throwing what you have out the window.

If you watch Seinfeld, remember Elaine resolutely grabbing George's toupee off his head and throwing out the window while screaming:

"I don't like this thing! And this what I'm doing with it!"

If you DON'T know your goal, I'll support you.  

I'm taking complimentary 15-min calls in limited number because I want to talk to you.

If it turns out that we might like to work together, I'll recommend we talk further on a separate call.

If I don't have a solution or pathway that suits you, I'll give you an idea of the direction that might help you to move toward the results you're after.

Request your Profitable Presence Jumpstart Call HERE

Save Time and Money with a Few Small Changes

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Natasha Mitchell

Business Coach for Entrepreneurs. Owner of Inspire & Drive

"I feel like I'm pretty direct and can be a little bit edgy. And that really was missing from my overall look.

In just 1 hour and with a few tweaks, I've got new looks I can use for different business events and client meetings.

I've learned so many great new tips. The advice I got has already helped me to save a significant amount of time and money."

Ready to get started? We'd love to hear from you

Say hello and request your complimentary call 

Contact Zayna and Team