Personal Branding

First Impressions are sticky. Digitally, we are in so many places at once. Moulding your brand and key messages for every platform can be overwhelming. It’s advantageous to create consistency and ensure all of your profile pages and websites speak a similar message if not the same message. It can be confusing. Where does one begin?

Reinecke and colleagues found that people form judgements about a website in .05 seconds. This means your digital first impression is one of the keys to your personal …