Media training with Zayna Rose prepares founders, executives, leaders and artists for interviews, on-camera appearances, and high-stakes public moments.
In my opinion, media training and stage presence coaching are more tangled together than the cables in your junk drawer.
It’s important to work on both even if you’re on camera all the time but can’t stand the thought of giving a TED Talk or a lunchtime keynote where people are distracted by their rolls and those little pads of butter that are always too cold.
When you work on your media presence and stage presence in general you’re more effective on stage, on screen, in a boardroom, and at networking events. Formal speeches, off-the-cuff commentary, podcast appearances and small talk all become so much less awkward.
What if you’re already Tom Cruise confident and just want some tweaks? We can do that — but watch out. Being unstoppably charming can get you into trouble. I’ve seen some things.
When you become even more aware of your presence and its components you’ll be your intellectual, witty, compassionate self with less prep and stress. I’d bet you’ll even become better at parties and asking people for dates if your last app encounter scared you back to old-fashioned IRL chit chat.
Your natural communication style is the centre of your power as a presenter and conversationalist. Discovering what your natural communication style is and how to wield it can put you in the cinematic universe of your favourite superstar communicators.
People tell me they fancy listening to Anderson Cooper, Oprah, Conan O’Brien, Brene Brown, Richard Branson, Graham Norton and Taylor Tomlinson. Oh and let’s not forget the movie star classics: Clooney, Denzel and Meryl. It’s not about copying or emulating the ones you admire from journalism, business, politics, academia and entertainment. It’s about the star caliber presence that’s actually available to all of us.
You don’t need to be born with charisma to do this and no one needs to know how it is that you’re becoming more compelling and walking with a little swagger. When we make the right choices that truly fit your essence and personality style, it’s shockingly difficult for people to pinpoint what’s going on behind the scenes.
We can work with your whole leadership team or I’ll complete the mission with you secret agent style even if I have to put an IFB in your ear and pull a Cyrano for your next toast or TV appearance.
Media training with Zayna Rose prepares founders, executives, leaders and artists for interviews, on-camera appearances, and high-stakes public moments. Zayna is a Toronto-based Personal Brand Strategist and TEDx speaker with more than 20 years of experience in personal branding, media training and communications. She’s been published by Business Insider and featured by CTV, the Globe and Mail, CBC and more. She works with clients in Toronto, across Canada, and internationally, including the United States, the UK, and Europe.
AI drift happens when the person the machine describes doesn't match your reality. It might sell you short, neglect important facts or attribute accomplishments to you that it's invented. The more you appear in the media (and do an excellent job of it) , the better it is for AI visibility and AI reputation management.
Those little crawlers love a good earned media mention. So whether you're excited to do more media appearances or you're hesitant to even begin, let's have a conversation about your situation. Don't let those AI agents do you dirty behind your back 🫣 Let's get them raving about to anyone who asks.
Media training isn't just for executives in trouble and rebellious stars being reprimanded for problematic shenanigans. We live in a world where it's actually for most of us. If you're on any online platform or if you've still got something to accomplish professionally, you've got a public image to consider. If done in a way that's properly customized for you, it's a beautiful advantage.
For many years, I've joyfully helped clients and audiences in ways that lead them to feel proud and happy about the way they show up in the world.
Through speaking, private consultations and virtual programming, I support you in being who you want to be. Need a secret behind-the-scenes advisor on your side? Tell me about the mission!